My name is Helena, I am Swedish, and I work as a freelance Graphic Designer and Art Director. I have worked primarily with lifestyle brands, food, architecture and interiors through both print and digital channels. I specialize in editorial design and have done several redesigns, developed new concepts and have been a part of an editorial team providing advice for clients in addition to building and maintaining existing client projects. I have worked on several branding projects and award winning digital design and production for tablets/iPad.

I have launched and run two online lifestyle projects. My newest project, Vesle Universe (vesleuniverse.com), is an online lifestyle universe for the modern family where I curate travel, style, deco, food and culture in addition to writing content and taking many of the photos.