OBOS Identity
OBOS is Norway's largest property developer owned by it's 390.000 members. It was felt that the visual identity no longer reflected the company's personality and values and was in need of a refresh. The logo was updated and a new visual toolbox was created. The identity consists of several components which can be combined in different ways to communicate the different aspects of OBOS's business. In addition to a new colour palette and fonts a selection of illustrations and corporate images were created. The identity as a whole communicates OBOS's role as a professional property developer but with a warm and human touch.
